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Area we cover
Unlock your potential and explore new opportunities in several markets !!
We have tight bonds with the biggest market players in North Africa, Central East & West Africa, South Africa, Indian Ocean, Gulf Countries, Levant, Turkey and Iran.
ShortCut MEA gives you the chance to penetrate the region in a short time, with a sustainable and professional approach. We build brands in challenging countries.
This will allow you to access the + 1.5 billion population in developing economies while implementing the Go To Market strategy.
Our added value is for you to beneficiate from our +10 years experience in those
markets, to reduce the time & costs needed for your implementation and to implement
business standards learnt from the most famous multinationals in the world.
Industries we cover
Consumer Goods
Even though consumer goods have been developed in the region for more than 30 years, there are still lots of white spots, product introduction opportunities, and improvement of existing businesses. Even multinationals that introduced their products at early stages are still achieving high growth. MEA has a huge consumer potential where purchase power is improving.
Cosmetics & Beauty
Currently undeveloped because of low purchase power and poverty, the Middle East & Africa cosmetics market is expected to reach USD 44 billions by 2022. The rising trends and inclination to spend on appearances supports the sector. Most of the internationals leaders are already present and have paved the way for more to come.
Luxury
Some countries in the MEA region such as United Arab Emirates, Saudi Arabia or Qatar are known to be luxury oriented and leaders in the industry. With an increasing middle and upper class, the MEA region offers real opportunity to develop the sector. The choice of the right strategy and partner is critical though.